Susan Njihia leads innovation at Hello Tractor, an agricultural technology company using IOT technology to connect small holder farmers with farm equipment owners. She is passionate about driving innovation momentum with a keen interest in product design and customer experience.
She has more than 8 years of experience driving and supporting startup growth through innovation and has gained practical and conceptual business knowledge with a strong understanding of the innovation ecosystem, especially in Eastern Africa. She also sits at the Digital Agricultural Association board where she is extensively exploring the market system in agriculture and the role of system players in economic growth and livelihood of key stakeholders.
In essence, Susan is passionate about driving agricultural innovation momentum and leveraging frontier innovation such as AI to drive customer-centric solutions to achieve substantial impact in food security.