Lucy Mbuthia

Co Founder Feegor

Lucy is the Co-Founder and COO at Feegor, a B2B Wholesale Marketplace that enables retail businesses to discover, negotiate, and source goods directly from a vast network of manufacturers, wholesalers, and major suppliers nationwide. With a decade of experience across diverse industries in East and West Africa, Lucy is a seasoned venture builder with a profound understanding of the African business ecosystem.

Before Feegor,Her career includes impactful roles in top Private Equity firms such as Centum Investments Plc and AFIG Funds. Seeking a deeper understanding of the West African market, Lucy transitioned to Venture Capital as Chief of Staff at Future Africa. She played a pivotal role in implementing the Fund’s Strategy and later contributed to MarketForce, a B2B ecommerce startup, leading Digital Finance and Special Projects in Nigeria.

Lucy also made significant contributions to Tappi, a startup dedicated to helping SMEs build their online identity, where she served as Head of Commercial.
Her expertise spans strategic planning, partnership building, operational excellence, and financial planning & analysis. Lucy is deeply passionate about supporting entrepreneurs in scaling their businesses, providing strategic guidance, project support, and fundraising assistance.

Lucy holds an Executive Certificate from MIT Sloan, a Finance Degree from Strathmore University, and is a Chartered Accountant with a CFA Level 1 accreditation. With her rich experience and commitment to fostering business growth, Lucy stands as a formidable force in the African business landscape.