Edidiong “Didi” Uwemakpan
Edidiong “Didi” Uwemakpan is a marketing & communications leader with a strong interest in howhuman behaviour shapes strategy and drives business growth.Her interest in behavioural economics, combined with an extensive experience executing marketing programmes for underserved communities across Africa lends a unique perspective on building financial services for consumers in emerging markets.
She demonstrates this in her role previously leading the marketing and storytelling functions, and now the communications division at Moniepoint Inc, one of Africa’s largest fintech startups serving over 1,900,000 businesses. In her current position, as the Vice President, Communications and Public Relations, she oversees the management of external and internal organizational-wide communications across all markets, content productions, global experiential activations as well as brand and marketing communications.
Leading up to her role at Moniepoint, Didi has garnered over a decade of experience helping to shape consumer behaviour to drive growth for global brands across a wide range of industries that include renewables and energy, telecommunications, FMCG, and technology services. She has left her imprint on brands like Budweiser, KFC, Belron, Monster Energy, and Bharti Airtel. Prior to joining Moniepoint, she worked as the Head of Marketing at Rensource Energy where she helped to deepen the renewable energy giant’s footprints in the burgeoning clean tech space in Nigeria. Didi also gained invaluable
experience at WordCamp Europe, WordPress’ largest annual gathering, where she held various roles, including Public Relations Lead.
Her career trajectory has also seen her pitch her tent at various points with creative powerhouse, ResoriMarketing Solutions as Business Director; Belron International, one of the world’s leading creative agencies, WPP-Scangroup, digital marketing juggernaut, Alpha & Jam Worldwide; and DraftFCB
Interactive, one of Nigeria’s pioneer social media marketing agencies.
A consummate marketing professional who has consistently worked at the intersection of tech, data and human sciences, Didi has a Bachelor’s degree in Microbiology and an MSc in Marketing and Creative Analytics from the – ESCP Europe Business School – one of the prestigious French Grande Ecoles. She’s
also an alumna of the Orange Academy, Africa’s first practical institution of integrated brand experience.
Didi is a certified Product Marketing Manager from the Association of International Product Marketing and Management, AIPMM; Project Management certification from the Project Management Institute
and in addition, a Digital Marketing certification from Simon Page Business School. A much sought after speaker, Didi is renowned for her witty insights and keen perspectives on issues around the marcomms space and topical subjects.An avid reader, unconventional strategist and active listener who’s fascinated by the possibilities when technology, consumers and cultures meet, when she’s not marketing, Didi is engaged with the game she loves so much – tennis.
