Valu Launches Egypt’s First Instant Cashback Loyalty Programme for Payments

The loyalty program will be available across key Valu products and services, including merchant business, prepaid card limit top-ups, Sha2labaz, and Shop’IT in-app checkout purchases, creating a unified rewards experience across the company’s growing ecosystem.

Customers completing interest-bearing transactions will receive instant cashback percentages from their financed amount.

Additionally, promotional transactions, including zero-interest financing plans, Spark’IT, cashback and discount campaigns, will remain eligible for loyalty rewards, granting customers additional cashback as well.

Cashback earned through the program will remain valid for one year from the transaction date, providing customers with flexibility and convenience in utilizing their rewards.

Commenting on the launch, Omar Abdelhady, Chief Growth & Product Officer at Valu, said: “At Valu, we are reshaping financial experiences by delivering simple, transparent rewards with immediate value. With Egypt’s first instant cashback loyalty program for payments, customers benefit from every eligible transaction instantly without waiting, collecting points, or navigating complex redemption processes. This launch reflects our commitment to a more engaging financial ecosystem and to rewarding customers seamlessly across the Valu ecosystem.”

The launch further reinforces Valu’s commitment to enhancing customer engagement through innovative financial solutions that deliver greater flexibility, convenience, and value, while supporting the continued evolution of digital payments and consumer finance in Egypt.