Jonatan Allbäck

Jonatan Allbäck is a seasoned fintech entrepreneur and payments expert, currently serving as the CEO and Co-Founder of NjiaPay—a company dedicated to simplifying digital payments for businesses across Africa.

With over 15 years of experience in the payments industry, Jonatan has held significant roles at leading firms, including Adyen and Skipify, where he contributed to the development of global payment solutions and collaborated with major clients such as Meta, Microsoft, and Netflix.

At NjiaPay, Jonatan focuses on addressing the complexities of Africa’s fragmented payment landscape by offering tools that enhance transaction success rates, reduce costs, and improve financial transparency for online businesses. His hands-on approach has led to initiatives like free payment audits, providing actionable insights to merchants aiming to optimize their payment setups