Gain total customer clarity. The identity verification platform for KYC, AML and onboarding — built for emerging markets, including Africa.

Profile

MetaMap is a customer identity platform specialising in identity verification for the financial and technology sectors, providing KYC and AML compliance, customer onboarding, authentication and financial risk management in a single platform. Founded in 2017 as Mati by Filip Victor, the company raised $83.5 million from investors including Tribe Capital and Craft Ventures before being acquired in June 2024 by Incode, a global leader in AI-powered digital identity verification — creating a combined powerhouse in identity.

MetaMap’s platform is built around continuous improvement: businesses create custom verification workflows drawing on 80+ data sources from 20+ countries — government checks, financial records, biometric and document verification — and optimise them via a real-time dashboard with funnel metrics, time-to-verify tracking, error analysis and transparent billing. The platform serves 600+ companies worldwide across 50+ countries, with 25 million verified users in its network and just 3% of users rejected. Emerging markets are its speciality, with dedicated regional solutions for Africa and Latin America: its Africa offering is designed specifically for the African market’s identity documents, data sources and regulatory requirements, and its customers include African fintech leaders like Kuda, Sparkle, Bundle and Eversend — which expanded across Africa and Europe using MetaMap. Enterprise-grade security is core, with SOC2 Type II, SOC3, ISO 27001 and CSA Star certifications.

Services

  • KYC and AML compliance: custom verification workflows to meet international and local regulations
  • Customer onboarding: faster verification flows that increase conversion, with pre-built templates and easy website/app integration
  • Authentication: secure, fast access control including biometric verification for returning users
  • Financial risk management: validating payment eligibility and reducing financial risk
  • Verification tools library: document verification, biometric verification, government database checks, financial records and more
  • Industry solutions for banking, lending & payments, fintech, transportation and telcos; regional solutions for Africa, Latin America and beyond
  • Developer platform with full documentation, APIs and a self-serve dashboard with free trial

Leadership team

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Deji Amund

Deji currently manages strategic product partnerships for EMEA at Incode and has spent almost two decades within the financial services sector in Africa, covering regulatory compliance, risk management, financial advisory, and assurance. He is a Fellow of the Association of Chartered Certified Accountants, a Certified Information Privacy Manager, and has an MBA from the University of Chicago Booth School of Business.

Deji currently manages strategic product partnerships for EMEA at Incode and has spent almost two decades within the financial services sector in Africa, covering regulatory compliance, risk management, financial advisory, and assurance. He is a Fellow of the Association of Chartered Certified Accountants, a Certified Information Privacy Manager, and has an MBA from the University of Chicago Booth School of Business.

Location

San Francisco Bay Area, California, USA

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