HubSpot is a leading customer platform that helps businesses grow better, delivering seamless connection for customer-facing teams through an AI-powered platform. Founded in 2006 at MIT by Brian Halligan and Dharmesh Shah — who coined and popularised “inbound marketing” — HubSpot has grown into one of the world’s most widely used business software companies, serving well over 200,000 customers across more than 120 countries, with 2024 revenue of $2.6 billion and thousands of employees worldwide.

The platform combines engagement hubs — Marketing Hub, Sales Hub, Service Hub, Operations Hub, Content Hub and Commerce Hub — with a Smart CRM foundation that unifies customer data with AI to power the entire customer lifecycle, plus a connected ecosystem of 1,700+ app marketplace integrations, a global community network and extensive free educational content through HubSpot Academy. Products famously start free and scale with a company’s growth, making HubSpot a natural fit for startups and SMEs — including across Africa’s fast-growing startup ecosystems — through initiatives like HubSpot for Startups, which offers discounted access via accelerators and VC partners. Consistently recognised for its culture (Glassdoor Best Places to Work, Great Place to Work), HubSpot is headquartered in Cambridge, Massachusetts with offices across Europe, Asia-Pacific and Latin America and a large remote workforce.