Madica Releases Guidebook on Fundraise for Early-stage Founders

Madica, a structured investment program for pre-seed African startups, has released an insight-led guidebook series, Zero to Funded: A Founder’s Guide to Pre-Seed Fundraising in Africa. The guidebook incorporates real perspectives gathered from investors, VCs, and ecosystem leaders across North, West, East, and Southern Africa, and is designed as a practical resource for African founders at the earliest stages of fundraising. 

The 75-page guide serves founders navigating their first raise, often without access to deep networks, accelerators, or prior fundraising experience.  The resource covers important topics such as: 

• How to decide whether to raise funding by understanding the realities and trade-offs of venture capital
• Myths and misconceptions that too often derail early conversations with investors. 
• How to balance local realities with global expectations, manage Africa’s perceived risk, and tell stories that resonate across geographies without losing authenticity.

The guide also provides toolkits, templates, and checklists, practical resources that founders can adapt directly to their own fundraising journeys.

Click here to view and download.