Deepankar Rustagi

Deepankar Rustagi is a Delhi native with Lagos roots, dedicated to revolutionizing Africa’s retail sector. As the Founder and CEO of Omni, Africa’s fastest-growing commerce enablement platform, his vision extends beyond profits; he is committed to creating an open retail ecosystem where consumer access to products is seamless and stakeholders across the value chain can thrive. Under his leadership, Omni has been recognized among McKinsey & Company’s selective list of Africa’s Fast Growth Companies, while Deepankar himself has been selected into the prestigious Endeavor network, joining a global community of high-impact entrepreneurs transforming emerging markets.

Over the past three years, Deepankar has pioneered a new model for inclusive growth in Africa’s FMCG sector. Omni made history as the first African company to receive direct equity investment from Norfund—the Norwegian government’s development finance institution—validating its approach to building profitable, sustainable businesses that reduce inequality. Today, Omni powers thousands of small retailers and distributors across West Africa, providing them with integrated data and financial services that were previously accessible only to large enterprises.

The impact is measurable: Omni has built a profitable business while democratizing access to global supply chains; connecting manufacturers from across the world to West Africa’s distribution networks and enabling West African manufacturers to export and build strong international brands. This model creates jobs, formalizes informal trade, and drives economic growth across the region.

As a member of the YPO network and recognized sustainability leader, Deepankar is building the digital infrastructure for the next generation of African commerce. He iscreating pathways for meaningful partnership between global manufacturers and Africa’s vast consumer markets, while empowering local businesses to compete and grow at scale.