Martin coordinates the Tech Sector Development practice within DECI/SEC, with a focus on international growth strategies for tech startups and IT & BPO MSMEs in ten sub-Saharan African countries.
He oversees the 15 M USD Netherlands Trust Fund V (NTF V) programme and manages directly its digital entrepreneurship projects, in partnership with the local IT & BPO sector associations, tech hubs and tech companies. Martin also designed ITC’s Digital Entrepreneurship strategy and its related spin-off, the #FastTrackTech initiative, which was rolled out in 7 African countries at the end of 2019 and led to the development of a customized methodology to support tech startups going international, from the initial maturity assessment to the go-to-market strategy design. Earlier at ITC, he has been working for six years with Bangladesh’s outsourcing industry and implemented Digital4Development projects in Africa and Central Asia.
Before joining ITC, Martin marketed French IT companies in the United-Kingdom at the French Trade Commission in London between 2003 and 2005. He held a similar position in Almaty, Kazakhstan from 1999 until 2003 and spent a year before that as a marketer with furniture retailer Habitat in Düsseldorf, Germany. Martin holds an MA in International Business.
