Adetayo Bamiduro

Adetayo Bamiduro

CEO & Co-founder MAX

Adetayo is a mobility-technology pioneer, social entrepreneur and Cofounder at MAX, a platform which provides Africans access to income generating vehicle subscriptions and zero emission vehicles.

Adetayo seeks to build labor justice, provide sustainable living wages, and fight unemployment throughout Africa by enabling commercial drivers to finance their own motorcycles, tuk-tuks, cars and minibuses.

Adetayo is a TED Fellow, Endeavor Entrepreneur, Techstars Founder, MIT Alum, Harambe Entrepreneur, Harambe Gold Award Recipient, Alibaba eFounder Fellow, MIT Legatum Fellow, and Mastercard Foundation Fellow at MIT (2014).

Before co-founding MAX, Adetayo built a career in software engineering, product management, and management consulting at UACN, PwC, Dalberg, Konga, and NLNG – a Shell subsidiary operating in Africa.

Adetayo cofounded MAX to deliver financial inclusion and sustainable economic growth in Africa’s underfunded transportation sector. With better access to credit, mobility entrepreneurs can leverage improved earnings to attain wealth through increased productivity. In developing countries, lack of access to finance is pervasive due to highly informal and opaque markets. In an increasingly urbanized world, strong barriers to formalization and access to capital persist.

Powered by innovation, technology, and eco-friendly infrastructure, MAX makes safer, cleaner vehicles affordable and accessible to independent commercial mobility entrepreneurs to enable them achieve economic independence and prosperity


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