Maria Adediran

Associate Director & Head Wimbart Lite

Maria Adediran is a founding team member at Wimbart, where she serves as Associate Director & Head of Wimbart Lite. With more than a decade in consumer and corporate PR, she brings deep expertise across African entertainment and technology, founder communications, narrative development, and crisis communications.

A core member of Wimbart’s senior leadership team, Maria has led multi-market campaigns for VCs and high-growth companies – from early-stage to global scale – including Andela, M-KOPA, Moove, TLcom and Kobo360. She brings clear counsel and disciplined execution to complex briefs.

Maria now leads Wimbart Lite, the agency’s dedicated division for early-stage teams and VC portfolios. In this role, she’s building an agile PR model that combines sharp copy with targeted media outreach and streamlined reporting to help build early momentum.

She began her career at IROKO as a PR Executive and later served as a Press Officer at YouGov.