Jemima Lewis
Jemima Lewis is a commercial and growth leader with a foundation in marketing, brand, and communications. She is distinguished by her ability to translate strategy into clear, executable narratives with measurable results. Her expertise lies in a unique combination of strategic positioning and operational discipline, which she uses to successfully build and scale businesses.
She brings this perspective to her work at Fincra, where she currently serves as Senior Vice President, Commercial & Growth. Over more than five years at the company, she has held progressive leadership roles, including SVP, Marketing, Brand and Communications and Marketing and Communications Manager. Across these roles, she has consistently focused on the intersection of commercial growth, brand, and communications, enhancing Fincra’s go-to-market strategies, refining its value proposition, and ensuring scalable systems support business goals.
Today, in her commercial and growth leadership role, she combines that narrative craft with revenue-minded discipline, helping align teams, messaging, and market motion to support sustainable growth. She oversees the management of commercial revenue strategy, strategic partnerships, and market expansion, converting Fincra’s technical capabilities and vision into commercial success.
Prior to Fincra, Jemima was the Marketing and Communications Manager at Aella App. In this role, she developed and executed communication and marketing strategies that directly supported growth objectives. Her work included planning and executing periodic campaigns across multiple products and overseeing the content, design, and production of marketing materials across both online and offline channels. She also contributed significantly through UX copywriting for digital products, optimizing customer journeys across mobile apps, websites, and transactional messaging. She was instrumental in major brand and product milestones, including supporting Aella’s rebrand in collaboration with creative agencies and launching Aella Care.
Earlier in her career, Jemima built deep agency experience at Wild Fusion, one of Africa’s leading integrated marketing communications agencies and The Republic Agency, leading digital communications and executing campaigns for prominent brands. Her portfolio includes work for organisations such as Oando PLC, Lafarge Africa, UBA, Chivita 100%, and more, with responsibilities spanning digital strategy, content development, campaign execution, community management, growth and PR.
When she’s not wearing the commercial or growth hat, Jemima dedicates her time to podcasting.
