Addy Awofisayo is the Head of Music, Sub-Saharan Africa at YouTube, responsible for championing African music on and off the platform. She is a media and tech professional with over 10 years of global experience working in various strategy, finance, content and partnership roles across Africa, Europe and North America.
Addy began her career at Microsoft in Seattle, WA working in Finance & Strategy. Kicking off her career in media, Addy worked at Discovery Communications on the content team for international markets, and also served as the Director for content and business strategy for a Pan-African media organization.
At YouTube, Addy previously led content partnerships for Sub-Saharan Africa negotiating partnership deals with large media companies and implementing initiatives for Creators to grow the creative economy on the continent. Addy holds a Bachelor’s degree from University of Virginia and a Masters from Harvard University.