Sadiq Edu

Sadiq Edu is the Co-Founder & CEO of Pika Insights, a data company focused on Africa’s trillion-dollar informal economy. Pika transitions informal retailers from paper ledgers to a bookkeeping, which opens them to a marketplace of financial partners. This activity generates critical last-mile retail data for corporations across several industries.

Previously, Sadiq was an intelligence and security risk management professional in the UK. As a trusted advisor, he regularly guided international governmental, corporate and private clients through the various political, security and technological risks they might face in Africa.

An Africa enthusiast, he is passionate about technology solutions to create transparency and better governance on the continent. Sadiq also co-founded DoGood.Africa, a platform that connects social ventures to the financial and technical resources they need.