Maria Adediran

Associate Director Wimbart 

Maria Adediran is a founding team member at Wimbart, an independent public relations agency specialising in Africa and emerging markets. With over a decade of experience across consumer and corporate public relations, Maria’s expertise lies in African entertainment and technology.

As an Associate Director, Maria is pivotal in the company’s Senior Leadership Team. She spearheads strategic PR campaigns for various African tech companies, ranging from startups to scale-ups and unicorns. She has successfully led key accounts, including Andela, M-KOPA, Moove, and Kobo360. Her responsibilities encompass senior client counsel, strategic planning, and messaging.
Maria’s expertise is crafting effective communications strategies, handling crisis communications, planning and executing proactive social media campaigns, audience development, and event management. She thrives in cross-functional and international team environments.

Furthermore, Maria contributes her expertise as an advisory board member to The Xec Leadership scheme. Prior to her role at Wimbart, Maria commenced her career as a PR Executive at IROKO and later served as a Press Officer at YouGov.