Toyosi Odukoya – Head of Digital Transformation – The Coca-Cola Company, West Africa Business Unit. Toyosi is an experienced Strategy, Innovation, Analytics & Digital Transformation Senior Business Leader with expertise in applying Customer Insights, Consumer Behavior, Competitive Intelligence, Location-based Analytics, Business KPIs Reporting, Predictive Analytics and Big Data in ensuring an organization’s competitive advantage is fully harnessed for value & volume growth. She has extensive knowledge of macro and micro market techniques, strategy formulation, market/customer segmentation techniques and identifying micro market opportunities and stimulation.
She successfully led the strategic implementation & adoption of MTN Nigeria’s Big Data Project (arguably, the 1st completed Big Data Project in West Africa) and many Advanced Analytical Models for specific Business Use Cases to drive smarter business insights & decisions.
Currently, she leads the Digital Transformation Team for Coca Cola, covering 33 countries in West, Central, & Islands Africa in formulating and executing digital frameworks focused on customers and consumers, underpinned by strong analytics to drive consistent growth for the organization.
She is passionate about women and children ensuring they have the right support to maximize their potential and be the best they can.