Country Manager, what3words
Lyndsey Duff is Country Manager – South Africa for what3words, a global addressing system that has divided the world into 3m x 3m squares, each with its own unique 3 word address.
Used in everything from emergency response to drone delivery, 3 word addresses allow people to easily communicate a very precise location.
A native Joburger and London School of Economics alumna, Lyndsey has spent her entire career promoting South African interests and opportunities. Most recently she was responsible for inward investment at the South African High Commission UK, after stints at the Palace of Westminster and the South African Chamber of Commerce.